Facebook Messenger Chatbot for Business
Turn every Facebook Page message into a qualified lead with a Messenger chatbot. Auto-reply, capture details and book appointments 24/7 without growing your team.
Facebook Pages still drive a massive share of local-business enquiries in Australia — and most of those enquiries arrive as Messenger DMs outside business hours. PumAI deploys a smart, conversational Messenger chatbot directly on your Facebook Page that replies instantly, answers questions about services, pricing and availability, books appointments, and routes complex conversations to your team during work hours. The result: no more missed leads because someone messaged you at 9pm.
Why Australian teams choose PumAI for Facebook Messenger
Reply in seconds, 24/7
Your Page's response time shows publicly on your profile. The AI keeps you at 'Typically replies instantly' without anyone sitting at a keyboard.
Local business–friendly
Tradies, clinics, salons, restaurants, real estate. The AI answers 'do you service Parramatta?', 'are you open Saturday?' and 'how much for a small job?' with your real data.
Appointment booking built in
Connect your calendar and the AI offers real time slots inside Messenger. Customers book without leaving the chat.
Qualify leads in the DM
Running Facebook ads that drive people to message your Page? The AI qualifies each enquiry and hands off warm leads to your team — no manual triage.
Leads captured in your dashboard
Every qualified conversation is captured with contact details in your PumAI dashboard. Call lists are ready when your team starts the day.
Works with Instagram too
Same AI, same inbox. Add PumAI Instagram on top and you get one conversation view across both Meta properties.
How PumAI Messenger works
- 1
Connect your Facebook Page
One-click Meta Business Login. No access-token plumbing — we handle the Facebook app setup and webhook subscriptions.
- 2
Point it at your business knowledge
Upload hours, services, pricing, FAQs, locations or a website URL. The AI keeps answers grounded in your real data.
- 3
Add booking and lead flows
Connect your calendar for booking, or build a qualification flow (name, phone, suburb, intent) that captures hot leads in your dashboard.
- 4
Launch and track
Go live in one click. Monitor reply quality, sentiment and lead volume from the dashboard. Take over any chat manually when needed.
Popular Facebook Messenger use cases
Trades & home services
Plumbers, electricians, builders: qualify the job type, suburb and urgency, then route emergency jobs to an on-call technician instantly.
Restaurants & hospitality
Handle booking enquiries, take menu questions and answer 'are you open tonight?' without interrupting service.
Clinics & allied health
Triage new patient enquiries, confirm accepted providers and book initial consults directly into your practice management system.
Real estate agencies
Answer Facebook enquiries from listings, qualify buyer intent and book inspection slots — even from ads running overnight.
Facebook Messenger AI — frequently asked questions
What is a Facebook Messenger chatbot?+
A Messenger chatbot is an automated assistant that replies to messages on your Facebook Page. PumAI's AI chatbot understands natural language, so it answers questions, qualifies leads and books appointments in real conversation — not rigid button menus.
Do I need a Facebook Page or a Facebook Business account?+
A Facebook Page connected to a Meta Business Manager is required. If you don't have Business Manager yet, we'll walk you through the free setup in a few minutes.
Will Meta allow this?+
Yes. PumAI uses the official Messenger Platform API, which Meta supports for business automation. We comply with all policies including AI disclosure on first contact.
What happens to the 24-hour messaging window?+
Outside the 24-hour window you need an approved message template for outbound replies. PumAI tracks the window per contact and surfaces which templates are valid at any time.
How much does a Messenger chatbot cost in Australia?+
Messenger is included on every plan — from A$420/month (Launch, 1,000 conversations) plus a one-time setup fee. Every plan covers all three channels — Webchat, Instagram and Messenger — and higher plans add more conversations. AUD, GST-inclusive — see the pricing page for setup fees and overage rates.
Can I use this with Instagram as well?+
Yes. Add the Instagram plan and the same AI handles both channels. You get a unified inbox and a single source of truth per customer.
Can a human take over?+
Yes. Jump into any conversation from the dashboard. The AI pauses and your team picks up with full context.
AI chatbots for every channel
From the PumAI blog
View all articles →How PumAI Helps You Reply to Every Customer, Instantly
The first thing we do for you: make sure no customer message goes unanswered. Here's how PumAI covers every channel, day and night, so you never lose an enquiry to silence.
Read more →How PumAI Helps Your Team Without Replacing It
We're not here to replace your people. Here's how PumAI takes the repetitive load off your team and gives them back the conversations that actually need a human.
Read more →How PumAI Helps You Turn Conversations into Bookings
Answering fast is only step one. Here's how we move your customers from a first message to an actual booking — and hand your team leads that are ready to close.
Read more →Ready to automate your facebook messenger?
See PumAI live on your channels. Book a quick demo with our team.