Instagram Chatbot for DM Automation
Reply to every Instagram DM instantly with an Instagram chatbot — capture leads, answer product questions and drive sales while you focus on content.
Instagram is where Australian customers discover products, and DMs are where they decide. If your brand grows on Instagram, missed messages are missed revenue. PumAI deploys a smart, conversational Instagram chatbot directly inside your Instagram DMs that replies instantly, answers product questions from your Shopify catalogue, and captures the lead in your dashboard — all without leaving the app your customers already live in.
Why Australian teams choose PumAI for Instagram DMs
Never miss a DM again
Instant replies at 3am, on weekends and during peak launches. The AI handles FAQs, sizing, stock and shipping questions while you sleep.
Shopify product answers
Ask about a product in a DM and the AI replies with prices, variants, stock levels and a direct checkout link from your Shopify catalogue.
Lead capture, built in
The AI qualifies intent and captures contact details from every DM straight into your dashboard — no copy-pasting between apps.
Australian DTC-ready
Built for how Australian DTC brands actually sell on Instagram. GST-inclusive pricing and AU-hours support.
Works with your team
AI handles volume, humans handle nuance. Your team can take over any conversation with one click and the AI keeps the history.
How PumAI Instagram works
- 1
Connect your Instagram Business account
One-click Meta Business Login. No tokens to copy or webhooks to wire — PumAI handles the Meta app setup for you.
- 2
Teach the AI your brand voice
Upload product data, FAQs and brand guidelines. Set the tone — on-brand copy, emoji usage and the kind of replies you'd send yourself.
- 3
Set your DM flows
Decide how the AI handles common DM intents and which questions route to your team. Build quick funnels for launches, restocks or giveaways.
- 4
Go live and measure
See every conversation, lead captured and sale assisted in a single dashboard, ready to export when you need it.
Popular Instagram DMs use cases
Product launches & restocks
The day your restock goes live, hundreds of DMs hit at once. The AI answers every one with real-time stock and checkout links.
Creator & influencer sales
Turn DMs into sales: the AI answers product questions and drops a discount code and checkout link automatically.
Booking-based businesses
Salons, studios and clinics: the AI books appointments from DMs, handles deposits and sends reminders.
Lead capture for services
Qualify service enquiries, capture contact details and route hot leads straight to a sales inbox.
Instagram DMs AI — frequently asked questions
What is an Instagram chatbot?+
An Instagram chatbot is an automated assistant that replies to DMs on your Instagram. PumAI's AI chatbot understands natural language, so it answers product questions, captures leads and books appointments in real conversation — not rigid button menus.
Does this work with personal Instagram accounts?+
No. Meta's API requires an Instagram Business or Creator account linked to a Facebook Page. If you're not set up yet, we'll walk you through the switch — it's free and takes five minutes.
Will Instagram penalise me for using automation?+
No. PumAI uses Meta's official Instagram Messaging API, which Meta explicitly supports for business automation. We follow all platform policies including AI disclosure.
How does pricing work for Australian brands?+
Instagram is included on every plan — from A$420/month (Launch, 1,000 conversations) plus a one-time setup fee. Every plan covers all three channels and higher plans add more conversations. All prices in AUD and include GST — see the pricing page for setup fees and overage rates.
Can the AI hand off to a human?+
Yes. You can jump into any conversation from the dashboard. The AI pauses automatically and the full message history is preserved.
What about the 24-hour messaging window?+
Meta's messaging window applies. PumAI tracks the window per contact and flags when you can re-engage — for example, once the customer messages you again.
AI chatbots for every channel
From the PumAI blog
View all articles →How PumAI Helps You Reply to Every Customer, Instantly
The first thing we do for you: make sure no customer message goes unanswered. Here's how PumAI covers every channel, day and night, so you never lose an enquiry to silence.
Read more →How PumAI Helps Your Team Without Replacing It
We're not here to replace your people. Here's how PumAI takes the repetitive load off your team and gives them back the conversations that actually need a human.
Read more →How PumAI Helps You Turn Conversations into Bookings
Answering fast is only step one. Here's how we move your customers from a first message to an actual booking — and hand your team leads that are ready to close.
Read more →Ready to automate your instagram dms?
See PumAI live on your channels. Book a quick demo with our team.